One Pound 16ozRooibos is only grown in a small area in the Cederberg region of the Western Cape province. Generally, the leaves are oxidized or fermented to produce the distinctive reddish-brown color. In South Africa it is more usual to drink rooibos with milk and sugar, but elsewhere it is usually served without. The flavor of rooibos tea is often described as being sweet (without sugar added) and slightly nutty. Preparation of rooibos tea is essentially the same as black tea save that the flavor is improved by longer brewing. The resulting brew is a reddish brown color, perhaps explaining why rooibos is sometimes referred to as "red tea."
Several coffee shops in South Africa have recently begun to sell rooibos espresso, which is concentrated rooibos served and presented in the style
of ordinary espresso (which is normally coffee-based). This has given rise to rooibos-based variations of coffee drinks such as red lattes and red cappuccinos.